INDIA, June 30, 2026 — As the demand for premium home solutions accelerates across Indian metros and emerging Tier 2 and Tier 3 cities, Legrand India has unveiled its latest innovation: the Arteor Advance range. Bridging the gap between architectural aesthetics, smart functionality, and environmental responsibility, the new product line is engineered to redefine everyday interactions within contemporary homes and workspaces.
Guided by the campaign theme ‘Feel Something New,’ Arteor Advance caters to a growing consumer shift toward human-centric, intuitive technology. The product line moves beyond conventional electrical switches, offering a tactile, sensory experience that seamlessly integrates into modern smart-home ecosystems.
Signature Design and Smart Functionality
Arteor Advance is built on a modular architecture that delivers both performance and visual harmony. The range offers flexibility through two distinctive design lines—Classic and Elite—allowing interior designers and homeowners to match diverse architectural styles.
Key features of the Arteor Advance range include:
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Signature Floating Rocker: Designed to create a sense of lightness and refined tactile precision.
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Enhanced Usability: A low-angle curvature combined with a soft locator glow for intuitive use in low-light conditions.
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Hybrid Plates: Allows both rocker formats to be combined effortlessly, offering greater creative freedom.
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Smart-Ready Integration: Equipped with next-generation controls to seamlessly connect with home automation systems.
In alignment with Legrand’s global commitment to sustainability and responsible innovation, the Arteor Advance range features 90% bio-based packaging, significantly reducing its environmental footprint and supporting a circular product lifecycle.
Industry Leaders on the Launch
“With Arteor Advance, we bring together design excellence, innovation, and intent,” said Tony Berland, CEO & MD of Group Legrand India. “More than a functional element, it reflects a refined approach to how people experience their living and working spaces, where every detail is thoughtfully designed to deliver both performance and aesthetic value.”
The product’s development was heavily focused on architectural integration. Fabien Striblen, Principal Designer at Group Legrand, explained the vision: “Arteor Advance was conceived as a true architectural element rather than a conventional switch. The objective was simple: to create a solution that blends beautifully into its environment while delivering a sophisticated, contemporary, and future-ready user experience.”
Prominent figures in the Indian design community have also validated the range’s dual focus on form and function. Manish Kumat, Principal Architect at Manish Kumat Design Cell, noted its ability to complement smart ecosystems while preserving a project’s architectural intent. Similarly, Vidhi Duggad, Interior Designer at The Blue Wall Studio, praised its “clean, minimalist aesthetics” and its “perfect balance between form and function.”
Strategic Marketing and Market Penetration
To launch Arteor Advance, Legrand India executed a multi-tiered marketing strategy targeting design-conscious homeowners, architects, and trade professionals.
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Digital Influencer Campaign: Partnering with eight leading interior designers, Legrand generated over 5.4 million views and nearly 5 million impressions across Facebook, Instagram, and YouTube, positioning the product as a vital lifestyle upgrade.
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‘Mystery Box’ Experiential Activation: A large-scale on-ground retail activation spanned six key cities (Mumbai, Ahmedabad, Kolkata, Delhi, Bengaluru, and Hyderabad). Engaging over 4,500 participants across 110 counters, the tactile-focused activation allowed retailers and electricians to physically experience the product before the official reveal, driving immediate spot orders.
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Targeted OOH Advertising: High-visibility outdoor campaigns in critical electrical trade hubs—including Delhi’s Bhagirath Palace Market and Mumbai’s Lohar Chawl—further reinforced brand salience.
With the introduction of Arteor Advance, Legrand continues to cement its leadership in India’s electrical and digital building infrastructure market, setting new benchmarks for premium, sustainable living spaces.