The 9th edition of Sport Expo India 2026 officially opened its doors at the HITEX Exhibition Centre in Hyderabad. Organized by HITEX, this premier two-day B2C exposition serves as a dynamic meeting ground for sports enthusiasts, professional athletes, fitness brands, nutrition experts, and wellness communities.
Serving as the official curtain raiser to the Hyderabad Marathon—India’s second-largest marathon—the expo anticipates over 25,000 visitors over two days.
Grand Inauguration
The exhibition was inaugurated on Friday by key dignitaries:
Kuna Shankar, Director – HITEX
Krishna Kumar Thakur, Director (Personnel) – NMDC
Rajesh Vetcha, Race Director – Hyderabad Runners
Speaking at the launch, Kuna Shankar highlighted the vision behind the platform:
“We created Sport Expo as a platform dedicated entirely to sport. Every year, we bring together athletes, professionals, brands, institutions, and enthusiasts who believe in the power of sport—its discipline, its energy, and its ability to build community.”
Key Highlights & Attractions
The 2026 edition features over 50 exhibitors offering interactive, experiential, and competitive formats across several categories:
Product Showcases: Latest gear, activewear, recovery tech, and equipment from leading sports and fitness manufacturers.
Nutrition & Wellness: Dedicated zones featuring sports nutrition, clean supplements, wellness regimes, and health consultations.
Live Tournaments & Competitions: On-ground sports events, interactive challenges, and live demonstrations for attendees of all fitness levels.
Community Engagement: Direct networking opportunities connecting sports academies, certified coaches, fitness influencers, and end consumers.
Event Summary
| Detail | Information |
| Event | Sport Expo India 2026 (9th Edition) |
| Venue | HITEX Exhibition Centre, Hyderabad |
| Duration | 2-Day Event |
| Exhibitor Count | 50+ Brands and Organizations |
| Key Segments | Sports, Fitness, Nutrition, Wellness |
| Entry Fee | Free Entry for all visitors |
The event further solidifies Hyderabad’s standing as a central hub for sports tourism, fitness innovation, and endurance sports in India.